Born and raised in Trenton, NJ, Shannon Rayniece has had a passion for fashion since middle school. She remembers sketching designs in her notebook between lessons and receiving positive feedback from her peers. In high school, despite the conservative dress code, she was known on campus for her unique style and love for accessorizing. Being the ambitious young woman that she is, after high school Shannon Rayniece followed her dream of being a fashion designer.

        In September of 2012, Shannon launched  "Shannon Rayniece Fashion Designs". Since launching this company, Shannon has been featured in the local newspaper, interned with fashion designer, Tammy Duffy of Duffy and Melinda Veillard of Rycleis LaFond, attracted the attention of Dom Streater (winner of Project Runway Season 12) and styled photoshoots with Y.E.C. Creations.